BSc (Hons)

Business and Marketing

Description

The framework of the BSc Business and Marketing consists of branding, brand management, market research methods, consumer behaviour and digital marketing. The course helps the learners to understand the core aspects of marketing strategy and communication. The course aims to develop the entrepreneurship skills of individuals so that they could use proper knowledge toward organisational success. The course is also designed to develop an innovative spirit within individuals.

Career pathway

After completing this BSc Business and Marketing, the candidates can develop an international career in digital marketing (including social media), brand management, product management, management consultancy, marketing management, copywrite, sales management, and many more. Moreover, the growth of opportunity at a global level for business and marketing candidates is high in the modern era.

Work industries

Business and marketing are subjects that could apply to many industries, from retail, finance and telecommunications to tourism, health and education. Advertising and FMCG are some of the most popular industries where the demand for professionals is high.

Skills achieved

In addressing skills, critical thinking and analytical skills, along with decision-making, are being developed through this course. Along with these, communication, management and leadership skills play a vital role in business management courses.

Next Course Available After Graduation

MSc/MA/MBA (master’s degree) in the cognate discipline.

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